Welcome to the 2017 MLA Annual Conference! This year’s theme is Radical Librarianship - the power of libraries to provide access to the truth, strengthen our community voices, create opportunity for exploration and innovation, and assist our patrons to build a better future. Libraries have always been radical, but what does Radical Librarianship mean for us today? Join us at the 2017 MLA Annual Conference to help shape that conversation!
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Thursday, October 5 • 2:15pm - 3:05pm
Library Marketing: You Want a Revolution? I want a Revelation!

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Library marketing is in a constant state of flux. We will discuss successful marketing campaigns and talk about the methods that can be used to deliver library messages. Traditional media and social media will be part of the discussion. Our suggestions for revolution will help library marketers make choices based on what they are promoting, their budget, and their goals. We will offer tips for prioritizing publicity for various types of programming, determine where to find the audience, and get them in the door. Our revelation is that advocacy, marketing, and relationships are all intertwined, and advocacy work should go beyond the legislative session. Whether the advocacy campaign is targeted fundraising or designed to build general awareness, having a plan and involving staff, friends, volunteers and Board members is invaluable. We will talk about creating conversation in the community and rethinking relationships between libraries and community leaders and elected officials.


Jennifer Harveland

Communication Specialist, SELCO
Jennifer Harveland has worked in media, communication and marketing in varying capacities since her days as an Army broadcaster in the late 1980s. She has experience in print journalism, radio and television, and was director of a small public library for a couple of years. She has... Read More →

Karen Lemke

Head of Marketing and Community Engagement, Rochester Public Library
Karen Lemke is Head of Marketing and Community Engagement at the Rochester Public Library (a 2016 IMLS National Medal Finalist). With an undergraduate degree in Journalism/Mass Communications and a Master's in Library and Information Sciences, Karen says she's at her "dream job" at... Read More →

Thursday October 5, 2017 2:15pm - 3:05pm CDT
Meeting Room 112