2017 MLA Annual Conference

Library marketing is in a constant state of flux. We will discuss successful marketing campaigns and talk about the methods that can be used to deliver library messages. Traditional media and social media will be part of the discussion. Our suggestions for revolution will help library marketers make choices based on what they are promoting, their budget, and their goals. We will offer tips for prioritizing publicity for various types of programming, determine where to find the audience, and get them in the door. Our revelation is that advocacy, marketing, and relationships are all intertwined, and advocacy work should go beyond the legislative session. Whether the advocacy campaign is targeted fundraising or designed to build general awareness, having a plan and involving staff, friends, volunteers and Board members is invaluable. We will talk about creating conversation in the community and rethinking relationships between libraries and community leaders and elected officials.