Welcome to the 2017 MLA Annual Conference! This year’s theme is Radical Librarianship - the power of libraries to provide access to the truth, strengthen our community voices, create opportunity for exploration and innovation, and assist our patrons to build a better future. Libraries have always been radical, but what does Radical Librarianship mean for us today? Join us at the 2017 MLA Annual Conference to help shape that conversation!
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Friday, October 6 • 9:15am - 10:05am
Execute Your Brand

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Are you executing (carrying out or putting a plan into effect) or executing (carrying out a sentence of death) your brand? Marketing experts are able to foster relationships with customers by developing and using effective brand management. Businesses and organizations create effective brands to build those important relationships and -hopefully- develop brand loyalty. Libraries are no different. Learn how Rochester Public Library and others are embracing branding to better connect with the communities they serve. Karen will provide insight into best practices for utilizing your brand's visual assets (logo, typeface, and colors) and also give helpful tips for providing consistency across your organization.


Karen Lemke

Head of Marketing and Community Engagement, Rochester Public Library
Karen Lemke is Head of Marketing and Community Engagement at the Rochester Public Library (a 2016 IMLS National Medal Finalist). With an undergraduate degree in Journalism/Mass Communications and a Master's in Library and Information Sciences, Karen says she's at her "dream job" at... Read More →

Friday October 6, 2017 9:15am - 10:05am CDT
Meeting Room 112